Bates CHI&Partners Singapore appoints MD

Bates CHI&Partners Singapore has appointed Christina Chong as managing director, reporting to CEO David Mayo. She starts in April 2014.

Chong (pictured) has over 15 years of experience and has joined from BBH where she was managing partner and head of account management. She joined BBH in 2006 as business director to run the Unilever Vaseline business, where she handled both regional and global responsibilities. She was also the driving force behind BBH’s win of the Google and IKEA regional businesses.

Mayo said, "Christina Chong is coming to lead our Singapore hub and I am excited about that. She is a new breed of Asian leaders who knows exactly how to navigate the complexities of the modern marketing environment. She cleverly blends instinct and intellect to create campaigns that grow brands and businesses. Most importantly, she knows what it takes to build big ideas for ambitious brands."

Prior to BBH, Chong was business development director with Ogilvy Singapore from 2001 to 2006, where she was the new business lead, winning pitches for Coca-Cola (Southeast Asia), DHL, Ministry of Manpower, Prudential and Centerpoint Holdings, to name a few. Her clients also included Gillette, where she managed the regional portfolio across 11 markets in Asia Pacific, Motorola, Silkair and Singapore Airlines Cargo.

Before Ogilvy, she worked at Batey Ads and McCann-Erickson Singapore.