Bates CHI&Partners has appointed Louise Kuegler to take up the role of managing director of Singapore and regional client services director. She was last at Ogilvy & Mather Asia Pacific since October 2011.
At Ogilvy & Mather, she was leading the regional business for Coca-Cola and Diageo, and was responsible for driving both brands across Asia.
Kuegler will join CEO David Mayo (pictured), chief strategy officer Mark Sinnock and chief operating officer Tony Dowling to help build Asia’s newest creative network. Kuegler reports directly to Mayo.
She will also work closely with the managing directors of the 14 local Bates CHI offices, as well as the CHI teams from London and New York to help knit the global network together behind several global clients.
Before moving to Asia, Kuegler spent six years at New Zealand agency, Colenso BBDO. She was part of the agency management team leading some of the agency’s largest accounts including Westpac Bank, Television New Zealand, Fonterra and Mars.