Barilla pasta appoints digital agency for SG, MY

Pasta brand Barilla has appointed cross-media agency Done! Asia Pacific as its digital and social media agency on retainer until end of year.

Starting from June 2015, the agency will oversee the brand’s social media marketing activities for Singapore and Malaysia, as well as manage Barilla's Singapore website.

“We are tremendously excited to work with Barilla and to manage their social media presence in Singapore and Malaysia; being part of an Italian group, we always considered Barilla as one of the companies we’d love to work with," Alessandro Carniel, managing director of Done! Asia Pacific, said.

“Social media is now an essential component of every brand’s marketing activities in South East Asia, and we look forward to help boost Barilla's brand awareness in these two key markets as well as help them reach a growing number of fans and customers,” he added.