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Barbie selfie generator: List of quick thinking brands joining in on the fun

Barbie selfie generator: List of quick thinking brands joining in on the fun

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This past weekend, the internet has been abuzz with a new selfie generator by Barbie that gives fans the opportunity to insert pictures of themselves straight into Barbie Land alongside promotional content for the film. An AI generator will automatically remove your photo's background for you and then you can adjust the placement of the photo, the color of your sparkly background and the tagline that is shown above the photo. 

Since its release, fans have been taking to social media to share their own personalised Barbie posters and much in the same way that Bondee went viral when people began sharing avatars of themselves on socials, the movie has also been gaining popularity with the influx of user generated content.  Not one to miss out on the trend, brands close to home also are taking to Instagram to share their own customised memes.

Below are some brands that have joined the Barbie selfie bandwagon. 

1. CapitaStar

capitastar singapore x barbie selfie

Singapore's lifestyle and shopping rewards programme CapitStar joined the Barbie selfie bandwagon by posting on its Instagram page: "We stan the queen of rewards!"

In the caption, it also included a promotion code as it features the Barbie selfie.

2. HBO Asia 

hbo asia x barbie selfie

Streaming platform HBO Asia showcased its characters from The White Lotus and Game of Thrones on its Instagram platform. HBO Asia cheekily said, "Collect them all on #HBOGO!" and added a clown emoji. 

3. Julie's

julies x barbie selfie

Malaysian biscuits brand Julie's Biscuits is now officially a Barbie girl. "I'm a Julie's girl, in the Julie's world," said its Instagram post, a play on the catchy song "Barbie Girl" by Danish-Norwegian band Aqua back in the 2000s.

Doesn't it look like Julie's mascot fits right in the Barbie world? 

4. Mercedes

mercedes x petronas f1 x barbie selfie

Luxurious car brand Mercedes took some Barbie selfies as well on its Instagram account. It featured F1 racers Lewis, George, Toto and Mick. Recognise any of these names, F1 fans? These F1 racers definitely has been glamorised by the Barbie filter. 

Don't miss:  Why Barbie's selfie generator is going crazy viral

5. Nando's Singapore

nandos x barbie selfie

We just couldn't stop laughing at this one. South African food chain Nando's featured its mascot Barci as the new Barbie on its Instagram page based in Singapore. 

"I am the Barci in Barci world. Life in Peri-Peri, it's fantastic!" There's a new Barbie in town and it's a rooster.

6. Parkway Parade

parkway parade x barbie selfie

Singapore shopping centre Parkway Parade joined the Barbie selfie bandwagon on Instagram with four new selfies. Its captain said that Barbies don't belong in boxes and relate it back to shoppers with a question: "Which of these Barbie babes do you identify with the most at Parkway Parade?" 

7. UOB

uob ladys card x barbie selfie

Singapore's bank UOB has joined the Barbie selfie bandwagon on its UOB Lady's Card Instagram page. 

According to the bank's Instagram post: "Life's fantastic when you can be anything you want to be," said UOB with a play on words "Life's fantastic" that's associated with popular song by band Aqua.

The bank added, "Here's to celebrating our uniqueness, embracing our imperfections and channelling our main Barbie energy!"

Content 360 is back on 10-11 May 2023 in Singapore. A hugely popular event over the years, Content 360 brings the most influential content creators to inspire you. Across two days, you can connect with 300+ brightest minds in the industry and learn how to overcome challenges to make your content stand out among the crowd. Tickets are on sale now, register today:

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