Bank Syariah Indonesia picks Magnus Digital for integrated comms strategy

Bank Syariah Indonesia (BSI) has joined forces with Magnus Digital for  a year-long partnership. The partnership is set to see Magnus assisting BSI in establishing an impactful engagement with its target audience with its data-driven strategies that are tailored to BSI's needs.  Work has begun rolling out and Magnus will work with a goal to bring about wide brand awareness and user acquisition for the BSI Superapp.

Magnus will be supporting BSI with an integrated communications strategy that includes doing research or studies, campaign ideation, concept development, creative material development, 360 marketing and digital strategy, and event activation. Magnus will also be responsible for supervising BSI out-of-home branding and radio ads

Don't miss: Indonesia's tourism ministry and Magnus Digital step into the metaverse

Ivan Ally, the SVP of marketing communication group added that Magnus won the business for the Indonesia market and that eight agencies participated in the pitch.  Magnus will be developing and executing the integrated marketing communication strategy of the upcoming BSI Superapp, hand in hand with BSI's marketing communication team, he said.

“We are very honored and are excited to be able to work and be selected as Bank Syariah Indonesia (BSI) agency and help them launch a new product. This also proves the hard work we put in for several years, and showed that Magnus is an expert in managing campaigns in the banking industry. We will thrive to serve BSI with only the best results or output, and hopefully, we will be able to continue a joyful yet long-lasting relationship for years to come,” said Magnus Digital’s CEO, Hendra Liman that was seen by MARKETING-INTERACTIVE. 

MARKETING-INTERACTIVE has reached out to Magnus Digital for a comment.

The news comes shortly after it was announced that Indonesia's Ministry of Tourism and Creative Economy had partnered with Magnus Digital Indonesia to develop WonderVerse Indonesia, a metaverse technology channel that allows the promotion of Indonesia’s tourism and creative economy interactively and digitally. With the metaverse, the ministry and Magnus Digital Indonesia hope to promote the beauty and uniqueness of Indonesia to the rest of the world. 

The tourism ministry aims to advance Indonesia's tourism potential and creative economy by implementing the 3G strategy: Gercep (Move Fast), Geber (Work Together), and Gaspol (Work on All Potential Business Fields). These were initiated by Sandiaga Salahuddin Uno, the minister of tourism and creative economy. The project will also allow companies to promote their products digitally on WonderVerse Indonesia.

Related articles:
The National Arts Council concludes creative pitch
Magnus Digital names COO as Pradhana Harsaputera takes on new role
Behind the name: How Magnus Digital stakes its claim in Indonesia's ad scene