Bank of China (Hong Kong) foresees future of banking with AI art series

Bank of China (Hong Kong) has incorporated artificial intelligence (AI) into its art series to represent its vision for the future of banking. The project aims to point up the possibilities that spring from the intersection between artistic expression, human creativity and machine learning.

The project was conceived and led by creative agency Narrow Door, and executed in collaboration with famed new media artist Henry Chu and TV celebrity Grace Chan, and spans the three key themes of Bank of China (Hong Kong)’s blueprint for the future -- Beyond Digital, Beyond Green, Beyond Borders.  

By entering a number of keyword chains as prompts, the Narrow Door team made use of the extraordinary machine learning capability of the powerful Midjourney AI program to generate three original visuals, which were then enhanced by Chu using a quadtree analog program, with further creative input from Chan.

The three digital artworks that resulted -- entitled Quadtree of Dawn, Quadtree of Summer and Quadtree of South - are strikingly futuristic yet deeply humanistic, unique compositions that speak to the hopes of today and the promise of tomorrow, and the connective, transformative role played by technology. 

The images have also been adapted into key visuals showcasing Bank of China (Hong Kong)’s innovative product and service propositions, many of which are AI-enhanced. The campaign will be featured in the live chat series on Bank of China’s own channel, with other mediums to follow, according to the spokesperson of the bank.     

Terry Tsang, director of Narrow Door, says: “New trends are emerging seemingly every day, but the jury is still out on most of them. Rather than joining the rush to jump on the latest technology bandwagon, we believe AI has limitless potential, as these amazing digital artworks show.”  

A spokesperson of marketing division of personal banking and wealth management department of Bank of China (Hong Kong), said: “We wanted to produce a campaign that signposts the space Bank of China is moving into on the strength of its strategic vision and capabilities. At the suggestion of our agency partner, we decided to truly push the boundaries by creating a series of one-of-a-kind digital images with AI as muse and artist.”

Previously in June, Bank of China (Hong Kong) (BOCHK)’s BoC Pay has launched a new campaign featuring local artists, in support of the introduction of the second phase of the Consumer Voucher Scheme (CVS). The campaign video features Hong Kong artist Dodo Cheng and singer Chantel Yiu, recommending Hongkongers to switch their CVS payment platform to BoC Pay.

In the video ad, Cheng played the role of “著數姐”, sharing the advantages of switching to BoC Pay for spending consumer vouchers, insisting “earning as much as possible”. Whereas the 15-year-old Yiu, featured as Cheng’s young assistant, analysed the news and updates on social platforms about the new CVS payment system, despite not being eligible to spend consumer vouchers.  

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