Bangkok has claimed the top travel destination spot for Indonesian Millennials, followed by Hong Kong and Melbourne, according to data from Scoot. The Millennial generation dominates approximately 40% of Scoot’s passengers.
Cities in Asia still dominate the list, with Sydney coming in fourth, followed by Taipei, Guangzhou, Malé in Maldives, Jeddah, Ho Chi Minh and Phuket. The data is obtained based on the most ticket bookings by Indonesian Millennial passengers from January to October 2018.
Over the past 10 months, more than 50% of Indonesian Millennials have travelled twice, each for one to four days. The research data shows that Millennials prefer to travel briefly but often while most use cabin baggage quotas of around 10 kilograms.
Approximately 85% of Indonesian Millennial travelers choose FLY fares without additional baggage. As such, Scoot provided promotions on 7 to 11 November 2018 in the Holiyear program, aimed to “inspire” traveller to book flight tickets in advance for the upcoming holidays. These promotions include discounts for routes from Jakarta, Surabaya, Palembang, Pekanbaru and Denpasar to various destinations via Singapore.
“We are constantly looking for new and exciting destinations for our passengers. Millennials are always at the forefront of traveling innovation, and Scoot is also committed to always be at the forefront of traveling trends to develop ideas and products that enhance consumer experience,” Vinod Kannan, chief commercial officer, Scoot said.
Meanwhile, Scoot offers digital facilities in flights that use a Boeing 787 Dreamliner fleet, such as power outlet in seats, Wi-Fi connectivity, streaming entertainment services, and microchip data for passengers to stay connected even during a vacation. The low-cost carrier also conducts various “Scootitude” activities on flights about once a month to provide more experience to passengers, such as “akapela” performances, neon lights attractions, dance parties, and more.
Most recently, with the transference of flights already begun where Scoot is to take over a number of SilkAir’s routes over the next two years, ahead of SilkAir’s merger into Singapore Airlines (SIA), the low-cost carrier had to cut its Honolulu route due to weak demand.
Customers with existing bookings will be provided the option to switch to the new Scoot, SIA or SilkAir flights where possible, or be provided refunds. The changes are expected to take place between April 2019 and the second half of 2020.