Baldwin Boyle Group hands Indonesia MD reins to Daisy Primayanti

Baldwin Boyle Group has appointed Daisy Primayanti as MD of its Indonesia operations. Primayanti (pictured) brings more than 20 years of experience in the management of major reputational issues and crises, helping businesses meet their stakeholder expectations which ultimately enables them to achieve their business goals.

Prior to joining BBG, Primayanti was head of communications at HSBC Indonesia, where she has helped manage change during its major integration with a local bank. Earlier, she was the head of corporate communications at ABN AMRO Bank NV. According to the press statement, Primayanti had seamlessly led the change management of ABN AMRO acquisition and successfully managed the rebranding of ABN-AMRO into Royal Bank of Scotland brand.

She has also held senior communications leadership roles at Freeport Indonesia and Pfizer Indonesia where she had helped the organisations build their corporate brand and reputation, establish thought leadership, manage reputation issues and crisis as well as build stakeholder engagement and community support.

Primayanti said: “I am delighted to be joining BBG. The firm has built a strong reputation across sectors and the Asia Pacific region. I am confident in the future of our business and believe that we have a strong Group network and talents across our footprint to bring value-added services to our clients.” 

BBG expanded into Jakarta late last year, marking its sixth office. According to the agency's website, it has been serving clients in Indonesia for several years, managing the work out of its Singapore office.

Group MD Kylie Taylor said Indonesia is the largest economy in ASEAN with a young population, and a vibrant market. "The country is one of the fastest growing economies that aspires to be the fifth largest economy in the world by 2045. This solidifies the Group’s focus on its Asia Pacific footprint with the leadership appointment of its new office in Indonesia," she said.

According to her, as it has clients making major investments in the market, there is a stronger need to have presence in Indonesia. “Our clients are interested in building support for their businesses and brands in Indonesia. We are also seeing more Indonesian companies wanting to raise their profile regionally and internationally. With her breadth of experience, Primayanti will drive our franchise and lead teams to deliver outstanding services to our clients," Taylor added.

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