Bajaj Auto appoints Leo Burnett as AOR

Indian two-wheeler and three-wheeler manufacturing company Bajaj Auto for the Discover business has appointed Leo Burnett as its AOR.

The agency has previously created memorable campaigns for the brand including "Bajaj Calibre - The Unshakeable"when they worked with Bajaj Auto from 2001 to 2008. The mandate will see Leo Burnett crafting communications for Bajaj Discover that spans across disciplines including ATL, digital, retail and activation.

Saurabh Varma, CEO, Leo Burnett said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”

Raj Deepak Das, CCO of Leo Burnett said: "Bajaj is an iconic brand and gives us an incredible opportunity to create purposeful and participative work."