Baidu International expands Asia footprint

Baidu International has expanded its operations in the region, opening an office in Australia just a year after it opened its regional headquarters in Singapore.

Baidu International, Baidu's reseller outside of China, now has offices in Hong Kong, Taiwan, Sydney, London and San Francisco. More international market roll-outs are expected in coming months.

Richard Huggins (pictured), international executive director for Baidu International, told Marketing all offices will report into the Singapore HQ.

Both Huggins and Fionn Hyndman, who also holds the role of international executive director Baidu International, will be based in Singapore.

Yesterday, Baidu International launched its Sydney office to support Australasian advertiser demand, with Paul Christy appointed general manager of the Sydney base and Dean Capobianco, former group commercial and operations director at Nine MSN, appointed to work with its international executive team in an advisory role.

In Singapore, Huggins said Baidu's relationship with reseller PurpleClick was ongoing and that it was tasked with selling advertising to smaller local businesses.

However, advertisers in other markets work directly with Baidu International.


Baidu is China's biggest search engine with over 429 million users.