B.S.C Group appoints new group head of marketing

Hong Kong interior fittings company B.S.C has appointed Ken Ip as its new group head of marketing.In his new role, Ken will oversee all brand and marketing teams across the B.S.C Group, and take overall responsibility for developing a singular, cohesive brand strategy.A seasoned marketing professional and brand communications strategist, Ip was formerly the marketing head for design practice, Leigh & Orange. Prior to that position, he served as head of marketing at engineering and design consultancy, Atkins where he was responsible for all aspects of the group’s external and internal communications, as well as its marketing, corporate branding, events, and digital engagement across APAC within its Architectural, Planning, Landscape, and Interior Design Division.