Ayam Brand Singapore appoints media agency

Ayam Brand Singapore has appointed full service communication agency Briq as its media agency on record.

The appointment is from November 2014 and is for a period of a year with an option to renew for another. The agency was appointed following a pitch and the account was last handled by Havas Media.

Priscilla Tan, marketing manager, Clouet Singapore, said: "We are very pleased to have Briq as our media communications partner in Singapore. The team's approach to communications solutions is creative and yet pragmatic."

Jim Goh, CEO, Briq, said: "Most of us grew up with Ayam brand - our memories of eating sardines sandwiches at picnics, breakfast with Ayam baked beans or topping up our ice cream with its fruit cocktail. [...]We look forward to working on this heritage brand and many of the other interesting brands under Clouet."

Ayam Brand is distributed by Clouet Trading.