Ayam Brand Singapore has appointed full service communication agency Briq as its media agency on record.
The appointment is from November 2014 and is for a period of a year with an option to renew for another. The agency was appointed following a pitch and the account was last handled by Havas Media.
Priscilla Tan, marketing manager, Clouet Singapore, said: "We are very pleased to have Briq as our media communications partner in Singapore. The team's approach to communications solutions is creative and yet pragmatic."
Jim Goh, CEO, Briq, said: "Most of us grew up with Ayam brand - our memories of eating sardines sandwiches at picnics, breakfast with Ayam baked beans or topping up our ice cream with its fruit cocktail. [...]We look forward to working on this heritage brand and many of the other interesting brands under Clouet."
Ayam Brand is distributed by Clouet Trading.