AXN has rolled out The Apprentice Asia which premieres on 22 May with AirAsia's Tony Fernandes as the face of the show.
The show is a spin-off from the US reality series, which goes in search of the best entrepreneurs to become Asia's very first Apprentice.
The winner will walk away with the opportunity to work for Fernandes in one of his enterprises.
Fernandes is accompanied by his advisors Mark Lankester, Tune Hotels' group CEO, and Kathleen Tan, Expedia Asia CEO, who will play a vital part in shortlisting the candidates throughout the programme.
The 12 contestants hail from Malaysia, Singapore, China, India, Indonesia, Thailand and the Philippines, with various backgrounds in entertainment, food and beverage, hospitality, information technology, the legal and finance.
The contestants range from ages 25 to 38, with some in their first jobs, while some are business owners. Some have the gift of the gab from their years in showbiz and some have been recognised for their work in marketing and entrepreneurship in their respective countries.
Throughout the season, the candidates will be tested on their skills in the areas of selling, negotiation, creativity, management, branding and leadership. At the start, the candidates are split into two teams based on gender.
The Apprentice Asia is presented by AirAsia, Expedia, Hilton Hotels and Resorts, IG, official smartphone BlackBerry and official car Volkswagen Malaysia.