Awkward ad placement: Apple's underwater ad on MH370 news

Apple's unfortunate ad placement in the New York Times is making its rounds on Twitter. The ad showed a lush, animated ad with divers using the iPad Air underwater, just above the tragic news of the Malaysia Airlines Flight MH370.

First reported in Adweek, the ad has quickly been pulled off the site.

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The image has been making its rounds on Twitter, with many highlighting the inappropriateness of the ad.