Following a competitive pitch, the National Heritage Board has appointed AUDITOIRE to plan and manage the Singapore Night Festival 2017, just in time for its 10th anniversary.
The agency will provide creative strategy and execution for the National Heritage Board’s largest outdoor festival. Founded in 1989, AUDITOIRE is an experiential marketing agency based in Shanghai. The agency has presence in Paris, Shanghai, Singapore, Hong Kong, Dubai and Doha.
Its clients include Mercedes-Benz, Moet-Hennessy, adidas, L’Oreal, Huawei, vivo, Citroen, Porsche, Jaguar, Lincoln, Lexus, Range Rover, Rolls-Royce, Chaumet, and Cartier, among others.
As stated by Antoine Gouin, managing director of AUDITOIRE Asia: “The festival has grown to become iconic in the Asia Pacific region and globally. We are really excited to work with the festival on their 10th edition."
Angelita Teo, festival director of Singapore Night Festival said: “We are looking forward to working with AUDITOIRE on the 10th edition of the Singapore Night Festival. They have a strong portfolio and have demonstrated creativity and drive in doing the best for the festival.”
“We are incredibly excited to partner with a game changing client as progressive and innovative as the team behind the festival.” said Carol Loo, business director at AUDITOIRE Asia.
The festival will kick off on August 18 and culminate in three evenings of revelry on 24th, 25th and 26th, featuring world-class artists, roving acts and exciting performances.