Audi partners with Marvel’s Captain America

Audi and Marvel Entertainment team up once again for the release of its newest blockbuster, Captain America: Civil War, set to be released in Hong Kong on 28 April.

The partnership includes an exclusive digital video called The Chase, directed by the film’s directors Anthony and Joe Russo.

Audi previews a pivotal scene featuring its all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally in mid-April. The agency is New York-based Anomaly.

“Marvel’s Captain America: Civil War is another good strategy fit for the Audi brand,” said Giovanni Perosino, head of marketing communications of AUDI AG.

“This film showcases futuristic technologies and other powerful resources, including Audi vehicles like the new performance SUV Audi SQ7. These legendary heroes, much like Audi models, demonstrate leadership, high performance and pure fun to fans and moviegoers worldwide.”