Audi makes commitment to HK felt with new showroom business expansion
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Audi is making its presence and commitment to the Hong Kong market and its consumers with the launch of its latest Kowloon Showroom. According to the brand, the showroom will provide a customer oriented experience and aims to move the brand closer to the hearts and minds of local car enthusiasts.
Audi added that the new showroom complements the existing Audi sales network through its prime location in the East Kowloon district, as well as its high level of accessibility to customers in Kowloon and the New Territories. Located in the heart of the bustling Kowloon Bay district, one of the most popular car purchasing destinations in the city, the new showroom is expected to bring local customers the most elevated and convenient experience ever.
The all new Audi Kowloon Showroom is in line with Audi’s modern design direction, incorporating the brand’s corporate identity features with elements of modern luxury for optimal style and cultural fit with local customers.
The urban showroom and its high ceilings are said to represent Audi’s spirit of progressivism, resilience and innovation. An Audi collection corner with branded merchandise on display is also one of the highlights which demonstrates the brand’s careful workmanship and high-quality standard. The new Audi Kowloon showroom will also feature the Audi Café, set to officially open in the Fall of 2021.
“Being more than just a destination for customers to purchase a new vehicle, the venue allows guests to enjoy food and drinks as part of the lifestyle experience,” said the brand. A digital interactive zone is also available for Audi fans to immerse themselves in a comprehensive and interactive journey. Customers can also learn more about the German brand’s innovative technology and illustrious history by participating in various events and activities at the new location.
“The dealership is the key to the Audi brand, where our customers experience the fascination of our brand and our products at first hand. The opening of the Audi Kowloon Showroom strengthens Audi’s footprint and is set to wider the brand’s outreach. Placing the Audi brand and our products closer to the community bring us into the hearts and minds of our consumers. This is a new achievement in the local market and we are looking forward to the many exciting expansion opportunities ahead,” said Giorgio Delucchi, head of sales region China and Hong Kong of AUDI AG & chief representative of AUDI AG Hong Kong Office.
“To serve Audi owners across Hong Kong Island, Kowloon and New Territories is our pride. We are excited to offer Audi’s customers premium service and facilitate their purchase experience with convenient solutions. We are committed to working hand-in-hand with Audi in innovating products that make a difference in the lives of our customers. We pledge to provide our valued Audi owners a holistic and attentive service,” said John Leung, general manager of Audi at Kam Lung Motors Limited.
Kam Lung Motors Limited is Audi’s sole official distributor in Hong Kong since July 2020.
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