Audi finds its way with Google

Google, which usually works as a lone wolf, actually got into a collaboration with Audi.

Dubbed Google + Audi: Enhancing Navigation, the whimsical online spot follows a soon-to-wed couple as they collect something new, old, borrowed and blue with the help of Google Maps. They then arrive at a beach where a small bridal entourage was waiting for them.

Created by Venables Bell & Partners and Audi America, the ad – set against a cover of Joe Purdy’s Highways – highlights the ease and efficiency of Google’s new navigation products that come with the new German models.

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