Atout France appoints PR and social media partners

France’s tourism development agency Atout France has appointed Publicist PR has its PR agency partner for a period of one year. The appointment commences in July 2017 and includes markets such as Singapore, Malaysia, Thailand and Indonesia. The agency will be tasked with “rejuvenating interest” in French tourism, with particular focus on unique itineraries.

For the same duration on the social media front, Atout France has appointed for developing social media strategy and content creation for the tourism board’s Facebook pages across Singapore, Malaysia, Thailand, Indonesia and Philippines.

“We feel honoured and proud to be able to work with an esteemed brand such as Atout France, and to be recognised for our team’s capabilities in the industry,” Cecilia Tan, founder-director of Publicist PR said.

“As one of the region’s leading content creators in travel,’s creative team is psyched to push awareness and drive deeper conversations surrounding French tourism in the online space,” says Winnie Tan, CEO,

“We picked both agencies for their proven track record in travel and lifestyle, and their excellent understanding of our priorities. We look forward to a successful collaboration,” says Morad Tayebi, regional director for ASEAN.