Ate Bags New Account, Gushcloud Goes Mobile

The organic Baker selects Ate

The Organic Baker, a food businesses company, has selected Ate Integrated Communications as its public relations for Singapore. Ate will develop and implement strategic communications campaigns for both The Organic Baker and Uppercrust brands, as well as future F&B ventures planned by the company. The agency was appointed following a pitch and budget details are not being disclosed.

Gushcloud goes mobile

Local startup Gushcloud has rolled out an iPhone app for its social media marketing platform. The company had revamped its services in July this year, releasing a Version 1.5 which allows users to express what they feel about any content, which in turn helps brands to better target their audience. With the new app, it hopes, marketers will be able to interact with Gushcloud iPhone users on-the-go.

Parkroyal appoints new GM

Parkroyal Hotels & Resorts has appointed David Sullivan (pictured) as general manager of the soon-to-launch Parkroyal hotel in Singapore. Sullivan brings with him more than 25 years of international hospitality experience. He has held management positions with Four Seasons, Regent, Intrawest Resort Club Group and Abercrombie amongst others. Prior to his appointment, he spent four years as GM of Pan Pacific Seattle. In addition to driving sustainable hotel management practices at the new hotel, he will also be tasked with introducing new ideas to urban hospitality.