Astro Radio's GEGAR ventures into e-commerce with Go Shop partnership

Astro Radio’s GEGAR station has tied up with multi-platform lifestyle shopping service Go Shop to launch GEGARMall, which aims to offer exclusive deals and curated products for consumers.

Among the list of products offered on GEGARMall include brands in the categories of Islamic lifestyle, home, fashion and beauty. Consumers in the East Coast can now shop at GEGARMall across online, on-air and mobile channels. Promotions will be announced via daily video postings on social media by GEGAR, and advertisers can leverage on Go Shop's platform to raise brand awareness.

In a statement to A+M, Astro Radio's spokesperson said GEGAR will leverage multiple platforms to reach new customers and excite existing customers with better shopping experience. These include social media, on-ground promotions and contests.

Currently, GEGARMall is focused on providing value to consumers through a greater brand experience via its collaboration with Go Shop, and is confident of attracting more advertising partners in the future, the spokesperson added.

In conjunction with the opening of GEGARMall, customers can enjoy 20% off with a minimum spend of RM200 until 16 October 2018. GEGARMall will have monthly promotions and offers lined up in the coming months, the press statement added.

GEGAR is also organising a contest titled “Menang di GEGARMall” until 28 September 2018, which will see it giving away a total of RM8,000 worth of cash vouchers to spend on GEGARMall. Fans can watch the daily videos posted by GEGAR announcers promoting selected products in GEGARMall and answer questions on-air based on the videos to win the cash vouchers. If no winners are selected for that session, the vouchers will snowball to the following session.