Astro Radio has extended ERA fm KK, MY FM KK and hitz.fm KK coverage in Sandakan commencing 1 April, in line with its effort to strengthen its localisation offering in the country.
Targeted at the Sabah community, all three stations will broadcast the same content as the Kota Kinabalu studio with the incorporation of more localised content such as community events and client information from Sandakan.
Mesh Nair, general manager Sabah and Sarawak, Astro Radio, said, "We will continue to improve and expand our reach to other cities in Sabah and Sarawak. Listeners can therefore look forward to lots more with the presence of these three channels nearer to home."
The launch is publicised via radio, social media and on-ground.
On-ground, the radio stations crew will be in Sandakan from 1 to 7 April 2013 where Skuad ERA Perodua, MY FM and hitz.fm cruiser will be giving out station merchandises during their crosses at specified locations.
Sandakan listeners can tune in to ERA fm on 103.0fm, MY FM at 100.6fm and hitz.fm at 99.8fm starting April 2013.