Astro Radar to enrich media buy

Astro has launched Astro Radar, a tool that gives brand owners and media planners access to necessary information in order to create targeted, relevant and effective campaigns.

"Our platforms are growing so rapidly that media buy has become more complicated. Astro Radar will serve as a handy tool for media practitioners to be informed of the latest trend. At the same time, it will enrich and simplify their planning and buying experience," said Kenneth Teo, vice president of Astro Media Sales.

Advertisers may opt in to this tool at no cost to stay updated with the latest content news, views and events on the Astro platform.  They can gain deeper insights on the varied segments of Astro audiences.  The Segment section gives users comprehensive details on the upcoming top programmes, assisting users in their buying decisions.

The portal also showcases many of the latest campaigns and brand initiatives, as well as detailed case studies, both curated to help and inspire users to develop their very own award-winning ideas.