Astro launches new video streaming service, NJOI Now

Astro has launched a new video streaming service, NJOI Now, to provide Malaysians free access to on-demand entertainment including box sets, live sports and breaking news. With the launch of NJOI Now, all Malaysians can "NJOI" online and offline access to content on all screens, at home and on individual mobiles, said Astro in a statement.

Dato’ Rohana Rozhan, group chief executive officer of Astro also said: "This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on the devices and watched at convenience, in addition to live sports and news, ecommerce via Go Shop as well as the viewer’s favourite channels."

“Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers. This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers," she added.

NJOI Now is the only mobile app in Malaysia to provide free on demand content, box sets and signature titles from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil, live local sports on Astro Arena, latest news on Astro Awani, as well as exam tutorials on Astro Tutor TV.
Prime Minister of Malaysia, Dato’ Seri Mohd Najib Tun Haji Abdul Razak who launched NJOI Now yesterday said he hoped for more digital content to be created on platforms available such as NJOI Now, that will encourage viewers to embrace and take advantage of the digital economy that is being promoted by the government.

“It is no surprise youth are the largest group that utilise digital platform. They are always looking out for the latest information at an affordable cost. And it is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the government such as the launch of the Digital Free Trade Zone recently,” he added.