ASOS

Online retail platform ASOS has included a selfie of its customer under one of its clothing. This came after the particular customer's tweet went viral on social media, as she called out men on Tinder. On Twitter, she pasted a screenshot of a conversation behind someone she matched with on Tinder. In that conversation, the guy was seen calling her a "joke" and that the dress she has on does not do her any favours either. The tweet garnered over 8,000 retweets and 100,000 likes. Chancing upon this, ASOS took to its stride to feature the girl as a model for that dress on its site. Through a tweet, ASOS shared a link to its online site that now includes an image of the user. Majority of conversations online poured praise for ASOS,