Asiaray targets tech-savvy audiences through bus shelters in DOOH campaign

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Asiaray Media Group has collaborated with OMD and PHD in Hong Kong, accelerating the programmatic trading on DOOH screens in prime locations in the city and targeting tech-savvy consumers.

In this partnership, Asiaray Media Group said it worked closely with professionals from OMD and PHD in January, to enable multinational information technology companies to penetrate the market via an immersive programmatically DOOH campaign. The campaign paired a point-of-interests tactically to identify the highest-ranking bus shelters that were near computer stores in order to target tech-savvy audiences and run a campaign on specific shelters' digital panels.

The screens delivered ads at a specific time of the day, including traffic peak hours, to maximise the efficiency of advertisers' media budget and users' attention due to their proximity with the potential consumers. It has activated programmatic DOOH advertising on more than 50 spectacular screens in operation approximately 9 hours a day at bus shelters for viewing by both the pedestrian and passenger traffic in selective bus shelter locations.

"We are thrilled to partner with Ominicom Media Group for their first programmatic DOOH campaign in Hong Kong. By delivering premium sites with even broader coverage, through the Group's pioneering "OOH & Online New Media" strategy, Asiaray is well-positioned to meet not only the needs of the brands and advertisers as well as their communication strategies, but also the expectation of citizens on urban scenography and attractive screen content," said Vincent Lam, founder, chairman and executive director of Asiaray Media Group.

Speaking of the campaign, Rex Tang, business director of PHD added, "The cooperation provides us with the opportunity to create new digital campaigns in Hong Kong as well as accelerate our business on OOH communication screens. Pioneering the digital transformation of OOH, the campaign illustrates an effective means of communication between brands and consumers – we are creating an innovative offer for them to further extend their communication reach and deliver a unique brand impact."

Currently, Asiaray Media Group is one of Hong Kong's companies focused on mega transport advertising, including the airport, metro lines and the high-speed rail. Its business network also covers nearly 40 cities in Greater China with media resources at over 31 airports, and a total of 27 metro lines in Mainland China also including the Singapore Thomson-East Coast MRT Line.

share on