SPRG has extended its service offerings to public affairs, government relations and lobbying with the arrival of AsiaNet Communications to the company.
AsiaNet, established by Heidi Cheng in 2007 with the focus on providing strategic PR services to corporations and government bureaus and departments, will strengthen SPRG’s scope of services by providing business consultancy of public affairs and government relations.
Richard Tsang, chairman of SPRG, said, “Heidi has an exceptionally strong background in government and public affairs. We look forward to better connecting to a wider clientele that requires such services in particular, which also complements our plan to aggressively expand the business of AsiaNet.”
Heidi Cheng, managing director of AsiaNet, said “SPRG is a market leader and Richard is without a doubt an influential veteran in the communications industry. I am honoured to join the SPRG family and am confident that AsiaNet will complement SPRG’s existing range of integrated communications services.”
AsiaNet will continue to operate under Cheng’s leadership and will explore cooperation opportunities with SPRG’s portfolio of local, regional and international clientele.