The Asian Football Confederation (AFC) has appointed Connie Heng as its head of media rights who will be based in Kuala Lumpur where AFC's headquarters is at. Heng will be reporting to commercial director Andrew Rogers. In her new role, Heng (pictured) will be working closely with the AFC's exclusive commercial partner DDMC Fortis, and will also liaise with AFC departments on media rights and their delivery.
According to her LinkedIn, Heng was previously the chief media officer at sports marketing agency Total Sports Asia. She was with Total Sports Asia for 20 years, starting as a TV sales executive and progressed to being senior regional TV sales manager in 2005, sales director in 2007, vice president for media sales in 2010, head of media in 2015, before helming the role of chief media officer in 2019.
In a statement to A+M, a spokesperson from AFC said the head of media rights is a newly created position, and Heng will be working with the competitions and football events division and the communications department in AFC in her new role.
Heng said she is delighted to join the team with national and AFC club competitions growing every year, adding that there is currently a huge following in Asian football. Rogers added that with the football scene in Asia growing at a rapid pace, Heng's experience will benefit both AFC and DDMC Fortis.
AFC went into the partnership with DDMC Fortis in June 2018, and the collaboration extends to all of AFC's competitions from 2021 to 2028, according to the offical website of DDMC Fortis. The mandate covers all rights and services for all AFC national team and club competitions, beginning in 2020 with the start of the Asian qualifiers for the FIFA World Cup 2022.
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