AsiaMX adds on broadcast partners

Asia Media Exchange (AsiaMX) has added several regional and local TV channels from Southeast Asia to its stable of clients, to offer their premium advertising assets on its market-leading programmatic TV exchange. Advertisers now have access to US$500 million in programmatic advertising assets via AsiaMX, said the company in a press statement.Discovery Networks Asia Pacific is one of the latest to list, giving advertisers access to 19.3 million household subscribers in the Southeast region through its flagship Discovery Channel, as well as compelling content from TLC, Animal Planet, Eurosport and Setanta Sports.NBCUniversal International Networks also joined the exchange, offering a myriad of top-rated entertainment programmes on DIVA, E! and Universal Channel. Earlier additions to the AsiaMX exchange include A+E Networks Asia, as well as Turner Asia Pacific with its well-watched Cartoon Network. From Malaysia, PCCW’s over-the-top streaming service Viu joins the exchange to bring popular Asian dramas and variety entertainment to advertisers.From Thailand, new listings include Mono Broadcast Co.’s Mono29, GMM Grammy’s ONE HD and Workpoint Entertainment’s Workpoint TV. Earlier listings include BEC-Tero Entertainment, National Broadcasting, OTV Corporation, Dek-D Interactive and Asia Satellite TV.“We launched our programmatic TV exchange only four months ago and have garnered the confidence of some of the most respected TV networks in the region,” said Basil Chua (pictured), chief executive officer of  AsiaMX said. “We aim to empower TV companies and media agencies by bringing speed and efficiency to traditional processes, and making us all relevant in a digital world.”AsiaMX offers premium programmatic advertising assets from leading pay-TV and free-to-air networks via an algorithm-based platform. The exchange curates and packages TV channels based on target audiences and viewing time-belts. Advertisers then select their preferred packages based on target-audience impressions, which is an efficient and focused way to achieve their marketing objectives.