Established in 2013, GOGOVAN was one of the first app-based logistics platform in Asia. However, on the back of its seventh anniversary, and seeing how GOGOVAN’s business has gone well beyond just van hailing, the team decided to rebrand to GOGOX. The rebrand was to convey the company’s long-term development strategy.
GOGOX has evolved from a Hong Kong start-up to one of the largest logistics platforms in Asia with presence in seven Asia markets. The company has disrupted the logistics industry with pioneering technologies that instantly connects users with drivers. Over the past few years, GOGOX has continued to integrate technology and innovation to provide comprehensive logistics services.
At this year’s Asia eCommerce Awards, the team walked home with a silver in Best eCommerce Fulfilment and bronze for Best eCommerce Fulfilment. We speake to Patrick Wong Country Manager of GOGOX Singapore on what customers now expect from the brand.
This interview is done as part of MARKETING-INTERACTIVE’s winners and finalists’ interview series for Asia eCommerce Awards 2020. To find out more about the awards, click here.
What are some of the expectations your consumers now have for your brand?
Wong: Since our rebranding earlier this year from GOGOVAN to GOGOX – clients and customers have been expecting more from our logistics offerings to provide a better eXtraordinary experience. We remain laser focused and dedicated to offer a complete logistics and delivery solution for every consumer type.
How has your marketing/your clients marketing plans shifted this year?
Wong: Clients looking for last-mile delivery partners are increasingly looking for fulfillment partners that are agile and digitally connected. GOGOX has been fortunate to be able to co-create and co-innovate with clients on the customer delivery experience.
What are some of the trends you see carrying on post-pandemic, and how are you readying your workforce to be ready with these trends?
Wong: GOGOGX has been very fortunate to be in position to support the surge during this pandemic. The importance of transportation and logistics has definitely been magnified through the pandemic lenses, and businesses are realizing the deep consequences of a broken logistics flow. We continue to see businesses investing more in delivery and logistics while GOGOX continues to scale up to support the “new norm”.
What do you think makes for great marketing these days?
Wong: Partnerships. Nothing makes for more credibility than a perfectly suited co-branding campaign. A perfectly executed co-branded campaign can further exemplify the product or brand uses-cases in the hope of delivering the ‘wow’.
How are you planning for 2021?
Wong: Our focus for 2021 remains to keeping our loyal customers and our driver partners, safe and happy. While many of our clients have thrived during this year, we are aware that many others are still struggling. We will continue to do our part to ensure that we provide the best delivery service standard.