Asia PR Werkz has partnered Verra Asia to provide marketing consultancy and services to SMEs and startups across Singapore. Through this tie-up, both firms aim to address the demand for professional advisory services and offer a gamut of offerings ranging from marketing, brand building, event management to public relations.
The startup practice at Asia PR Werkz has been working closely with several Singapore-based startups across industries such as eCommerce, fintech, insurtech, medtech, online travel and others. The startup practice is led by a team that has been involved in the startup and venture capital sector in Singapore playing an advisory role for overall communication strategies.
According to a media statement, the startup practice team has a deep understanding of the startup and tech media landscape locally and across the region. The team also has an understanding of technology and its adoption across industries and media across the region.
Cho Pei Lin, managing director, Asia PR Werkz said with Verra Asia’s strengths and understanding to scale up firms across the region and the agency’s expertise to publicise them, the partnerhip is beneficial for both parties’ clients.
“We are excited to be the public relations agency on record for Verra Asia’s clients and see a right fit here. We believe that this synergy will bring immense value to the startup community at large,” she added.
Olivia Leong, founder and CEO, Verra Asia said its partnership with Asia PR Werkz has supported the clients in executing their go-to-market strategy with “greater effectiveness and coverage”.
“Speed to market is critical for our clients and with our combined competencies and collaborative approach, we have successfully delivered a truly integrated marketing and communications approach to optimise value for our clients,” she added.
Verra Asia is a service-oriented consultancy firm providing SMEs and startups with a range of B2B marketing services including developing a suite of marketing paraphernalia such as flyers, brochures, presentations, product packaging, website content, online advertising, electronic media, articles and press releases. Verra Asia also offers event management services and support branding activities to help businesses effectively reach potential customers by creating the right narrative and messages.