Asia PR Werkz bags new clients, celebrates 20 years in business

Asia PR Werkz has added two clients to its roster, namely the Central Narcotics Bureau and GEM Residences.

Following a competitive pitch, the Central Narcotics Bureau under the Ministry of Home Affairs appointed the agency as its social media agency for a duration of two years.

Led by Sharon Koh, director at Asia PR Werkz, the team will be working closely with CNB to use different social media platforms, with an aim to engaging and educating youths and to inculcate the right anti-drug attitude from young and to lay a strong foundation and inoculate them against drugs.

“It would also be beneficial for CNB  to synchronise its social media brand identity and maintain a recognizable social media brand for Preventive Drug Education so that more netizens could relate to CNB,” Koh said.

“We are very excited to be on board and work with our clients in the fight against drugs. CNB’s social media persona has to be something easily relatable to the anti-drug cause to effectively reach out to youths. We aim to build up the fan base of our client’s social media platforms and to earn goodwill through the creation of suitable anti-drug content," Koh said. Working on the team with Koh will be Oh Yi Na, Hazel Lim and Stephanie Choo.

As for GEM Residences, the agency will develop and execute the PR strategy for GEM Residences leading up to the launch of the highly anticipated 'new gem' in Toa Payoh.

Gem Residences is jointly developed by Gamuda, Evia Real Estate and Maxdin. It marks the first private residential project for Toa Payoh since 2009, and will cater to the pent-up demand for property in the prime district.

"The agency has grown our property portfolio significantly in the past few years and look forward to another successful project with GEM Residences. We are very excited about introducing the unique concept of GEM Residences and creating some waves with the launch,” Cho Pei Lin, managing director of Asia PR Werkz, said. Working on the project are Fiona Lam and Kimberley Pereira.

The wins come as the agency turns 20 this year. The agency celebrated the milestone with over 200 guests at Aura, Sky Lounge, at National Gallery Singapore.

“Our success is due to clients who continue to trust us, media who work closely with us, business partners who support us and of course, our colleagues – past and present. We are committed to many more years of excellent work ahead for our clients of today and the future,” Lin, added.