Asia PR Werkz bags new accounts from Vivo, A+E Networks, and more

Asia PR Werkz has been appointed by a slew of companies to manage PR duties, namely A+E Networks Asia, Vivo Singapore, Space Matrix and Startup-O and Robert Walters Singapore. In addition, the agency is also the official PR partner for the Joanna Dong's upcoming concert as well as the Lion City Youth Jazz Festival 2018.

Entertainment media company A+E Networks Asia appointed Asia PR Werkz to drive its publicity efforts and handle all public and media relations for its channels, comprising Lifetime, History, FYI, H2 and Crime & Investigation Network. The company is headquartered in Singapore, with channels and branded programming reaching more than 330 million households in over 160 countries. This appointment will be for one year.

Vivo Singapore re-appointed Asia PR Werkz to provide PR support and create excitement for the launch of its latest flagship model, Vivo X21. Singapore was the first country in Southeast Asia to launch it on 2 May 2018. In support of Vivo as the official sponsor of FIFA World Cup, the agency will also provide strategic consultancy services and continue to drive its brand presence.

The agency’s practice group for start-ups has also secured new clients such as Space Matrix, a global workplace design and build firm, and Startup-O, a platform which curates promising startups and bridges them to strategic capital and global experts. For Space Matrix, Asia PR Werkz will cover media relations work beyond the Singapore market, including Hong Kong and India. Both accounts are led by Anu Gupta, associate director of Asia PR Werkz. This will be an on-going retainer.

Specialist professional recruitment consultancy Robert Walters has also appointed Asia PR Werkz on a retainer basis for strategic PR counsel and media relations support for the Singapore office for the 2018 period.

The agency has also come on board as the official PR partner for two events. These are the concert and EP launch for Joanna Dong as well as Lion City Youth Jazz Festival 2018. The agency has been appointed by Red Roof Records and Jazz Association Singapore respectively, and will handle all public relations and media relations matters for both events.