Asia PR Werkz bags duties with Bank of China Singapore

Asia PR Werkz has brought on board Bank of China Singapore to generate awareness of its new Bank of China Elite Miles World Mastercard.

Targeted at frequent travellers and Millennials, the agency will provide strategic counsel and work closely with client to develop and execute a media relations and a social media influencer engagement plan for the card.

It has also bagged the duties for NTUC Enterprise co-operative Limited. NTUC Enterprise Co-operative Limited is the holding entity of the NTUC Social Enterprises, a collective of social enterprises based in Singapore set up to serve the interests of union members and the broader interest of the Singapore community. The company has appointed Asia PR Werkz on a project basis to provide PR support and provide strategic counsel for its various social enterprises.

Meanwhile, Venture capital firm, Qualgro, has appointed Asia PR Werkz to cover media relations for an upcoming media exercise. Offering customised training programmes based on an individual’s DNA, the Asia PR Werkz team is driving publicity efforts and handling media relations for the newly-launched fitness mobile app ELXR in August. The start-up team led by Anu Gupta, associate director of Asia PR Werkz, also signed on Singapore’s leading robo-advisory platform, WeInvest as a retainer client.

Along with these wins, the agency has also bagged clients such as Superfit and WeInvest and has been re-appointed by Qingjian Realty (South Pacific) Group for the launch of JadeScape; as well as Early Childhood Development Agency (ECDA) for the upcoming Early Childhood Conference. The agency has also returned as the Official PR Partner for I Love Children’s Fertility Wellness Campaign.