Asia’s top awards for loyalty and engagement open for entries

To succeed in today’s marketplace, brand awareness and customer loyalty are critical. True customer loyalty stems from making your customer feel important, in a way that resonates with them.

How have brands in Singapore managed to do so? How have they performed in terms of loyalty and engagement? Who are the leaders in this space? How have they got it right?

Find out all the answers on 14 August at the Shangri-la Hotel at the second edition of the Loyalty & Engagement Awards.

After its debut in Singapore last year, the awards is set to grow bigger and go regional this year.  The regional awards is open to entries from the following countries: Cambodia, Laos, Myanmar, Thailand, Vietnam, Brunei, Malaysia, Indonesia, Philippines and Singapore.

Entrants having offices in one or many these markets, who have worked on a local, regional and/or global campaign that includes any country in Southeast Asia, are encouraged to participate.

With a solid line-up of judges who are loyalty experts, have rich knowledge in consumer loyalty and vast experience in the art of engagement in the digital age, you don’t want to miss showcasing how you have truly won your customers over.

This year you can stand a chance to bag home L&E trophies across 23 contested categories.

The categories are:

Engagement
 Best Engagement Strategy for a Male Audience
Best Engagement Strategy for a Female Audience
Best Use of Brand Advocacy
Best Use of Co-Creation/Crowd Sourcing
Best Use of Experiential/Live Marketing
Best Engagement Strategy by a Government/ Community
Best Engagement Strategy by a Media Owner
Best use of Games/ Contests/ Quizzes
Best use of Integrated Media Campaign
Best Employee Engagement Strategy

Loyalty Marketing
Best Card-Based Loyalty Programme
Best Partnership in a Loyalty Programme
Best Use of a Loyalty-Related Technology
Best Use of Rewards & Incentive
Best Regional Loyalty Marketing Campaign
Loyalty Programme of the Year

Relationships
 Best CRM Strategy
Best Use of Consumer Insights/Analytics
Best Use of Relationship Marketing - B2B
Best Use of Relationship Marketing - B2C
Best Use of Social
Best Use of Mobile
Best Use of Direct Marketing

Best of Show (not for entry)
Loyalty Agency of the Year
Engagement Agency of the Year
Relationship Marketing Agency of the year
L&E 2013 Brand of the Year

The Loyalty & Engagement Awards will be held on 14 August 2014 at Shangri-la Hotel Singapore.

For more information, please visit the website.

For sponsorship information contact Che Winstrom on +(65) 6423 0329, chew@marketing-interactive.com

For entries, table bookings, or other enquiries, contact Czarina Solomon+(65) 6423 0329, czarinas@marketing-interactive.com