Artifact Labs and G.O.D. partner up to tell HK stories through metaverse

Artifact Labs, a web3 company on a mission to "preserve and connect history" on the blockchain, has partnered with Goods of Desire (G.O.D.), a Hong Kong heritage design and lifestyle brand, to launch a NFT project, showcasing web3's potential as a heritage platform by telling Hong Kong's most famous stories in the metaverse. The partnership will also serve as a marquee project in Hong Kong's drive to become a global virtual assets hub.

The collaboration will debut "請: The Invitation", an NFT project and community for rediscovering Hong Kong through exclusive and reality-bending events, and engagements with the city's most unique characters, all while preserving Hong Kong's most significant historical assets on the blockchain. Genesis collectors will be invited to a series of immersive experiences that unlock the city's vibrant history and culture, authentically brought to life by G.O.D and its founder, Douglas Young, as well as Artifact Labs.

MARKETING-INTERACTIVE has reached out to Artifact Labs for further information.

Commenting on the partnership, Gary Liu, founder and CEO of Artifact Labs, said, "We are honoured to be G.O.D.'s web3 partner and to bring their iconic designs and archive of Hong Kong artifacts onto the blockchain. The fabric of Hong Kong is perfect for metaverse-enabled storytelling, and we are excited for this project's connection between on-chain assets and IRL experiences."

Douglas Young, founder and creative force behind Goods of Desire, said, "This is a great opportunity to preserve Hong Kong culture in an innovative manner. The metaverse gives us a boundless platform to further promote and shape future experiences with these cultural heritage assets. We are confident that Artifact Labs is the ideal partner to help make this happen."

Launched in 1996, G.O.D. is a renowned brand that captures the unique heritage of Hong Kong - a vibrant and energetic city where East meets West and age-old traditions meet cutting-edge technologies. Known for its innovative designs inspired by the distinctive aesthetic that characterises the city's culture, G.O.D. lifestyle goods are sought after by Hongkongers and international consumers alike.

Back in November 2022, Artifact Labs partnered with The Hong Kong Philharmonic Orchestra (HK Phil) for the première of The metaverse symphony, a new work by renowned cinematic composer Elliot Leung. As part of this pioneering collaboration, Artifact Labs served as the official partner for Elliot Leung and the HK Phil, one of the globe's premier orchestras, to create the world's first-ever symphonic masterpiece that would première in both a concert hall and the metaverse.

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