Arena welcomes new senior hires

Havas Media Group Ortega (HVMO) has hired Ramon Alfonso and Griffey de Guzman as senior art director and associate creative director for Arena Philippines.Alfonso (right) and De Guzman (left) were former creative duos at JWT and had jointly developed the creative campaigns for Red Horse Muziklaban, Ford and Pilipinas Shell Corporation.De Guzman was also the Head of Copy at Dentsu Philippines while Alfonso was an Art Director at Publicis JimenezBasic. Both of them represented the country in the Young Lions Young Marketers at the Cannes Lions International Advertising Festival.“Ramon and Griffey’s creative collaboration will contribute to the growth of HVMO’s Arena as one of the fastest Arena brands around the world. I believe our campaigns are to be designed along with the colours of fun that this duo provides,” said Lawin Bulatao, executive creative director at Arena.