In true Filipino style, Cebu Pacific (CEB) is urging all bloggers to break out in a lil song and dance number through its latest online contest "Search for the Juan Blogger".
"Juan," in the Filipino language, refers to the everyman, a key market for CEB given its trademark low fares.
Opened to bloggers in Malaysia and Singapore, the contest requires contestants to go to CEB's official Facebook page, where a dance tutorial featuring CEB's dancing cabin crew and a soundtrack is available to guide participants in their dance video-making process.
Participants will then have to come up with their most creative and original moves to impress the public.
"Cebu Pacific has always been known for our upbeat flying experience, and young and fun culture. In our search for a blogger ambassador, we want to find someone who embodies that same fun-loving spirit we have," said Candice Iyog, CEB vice president for marketing and distribution.
The "CEB Juan Blogger" will have the opportunity to travel to key cities that CEB flies direct to from Kuala Lumpur and Singapore, such as Manila and Cebu.
Creators of the other top nine videos can also walk away with a pair of tickets each from Kuala Lumpur to Cebu or from Singapore to Iloilo.