Are Media doubles digital audience in major tie-up with Dotdash Meredith

Are Media has struck a partnership with US content giant Dotdash Meredith, creating what it says will be Australia’s largest women’s lifestyle network with a monthly digital reach of 10.4 million.

The alliance sees Are Media’s local publishing stable, including The Australian Women’s Weekly, marie claire, Better Homes and Gardens, New Idea and ELLE, paired with globally recognised DDM titles such as PEOPLE, Allrecipes and Better Homes & Gardens US.

The deal marks a new chapter in Are Media’s digital strategy, reinforcing its dominance in premium lifestyle publishing and giving advertisers a scaled, multi-platform proposition in the lead-up to key campaign seasons.

“This is a transformational moment for Are Media,” Jane Huxley, CEO of Are Media, said. “By joining forces with one of the world’s most respected content companies, we’re expanding our scale and influence across every major lifestyle category - homes, food, fashion, beauty, and beyond.”

The partnership significantly boosts Are Media’s digital footprint in growth verticals including travel, tech and finance, complementing its existing monthly print audience of 6 million.

Director of sales Anna Quinn said the move was about “relevance as much as reach,” offering advertisers access to high-value consumers through “brand-safe environments and immersive experiences”.

“Together, we’re enabling advertisers to engage high value audiences in moments that matter, whether through premium storytelling, content-led commerce, or immersive brand experiences.”