Archetype appoints Victoria Perera as senior digital consultant

Marketing communication agency, Archetype has appointed Victoria Perera to the role of senior digital consultant.

Perera will be responsible for leading digital marketing and brand strategies for some of  Archetype’s most valuable multi-market clients, including luxury hotel and resorts brand Four Seasons. She will also manage Salesforce Marketing Cloud and HubSpot as part of her role.

Speaking of her appointment, Perera said, “ My expertise is in enabling brands to build their digital footprint authentically – that includes understanding which channels best resonate with different audiences, and at what moments, and which voice to communicate to them in. I’m excited to work with the team on Archetype’s growing portfolio of integrated accounts."

Joining from McCann, Perera was a senior member of the healthcare team working for a range of clients that include Pfizer, Amgen, and Nestlé. She has experience working in Beijing, Bangkok, and Hong Kong.

Rosemary Merz, managing director of Archetype, Hong Kong commented, “Having Perera join the team is a game-changer for us. She brings to Archetype the ability to build online brand perception through effective customer journey mapping and the integration of email, paid media, and social channels. Her experience working across Asia, including first-hand experience in China, has already proven to be immensely valuable to our clients.”

Related stories

Archetype Hong Kong appoints Fran Tam as senior consultant

Subway hands digital duties to Archetype

Lenovo NetApp appoints Archetype as agency of record