According to Meltwater, Apple TV+ had the largest share of voice online over the past few days (40.77%), followed by Apple Card (30.3%), Apple Arcade (18.91%), and Apple News+ (10.02%) in descending order. Social sentiment on all products were positive and largely took place on Twitter.
Aimed to be the new home for the world’s most creative storytellers, Apple TV+ will house exclusive original shows, movies and documentaries starting this fall. Notably, Apple will make its Apple TV app debut in May 2019, allowing users to watch shows across Apple's devices, smart TVs and streaming devices.
Overall, Meltwater found that about 84% of the social sentiments on Apple TV+ were positive.
Subscribing to Apple TV channels à la carte, users will only pay for services that they want, including popular ones such as HBO, Starz, SHOWTIME, and CBS All Access. Apple promises a seamless, ad-free and on demand experience with no additional apps, accounts or passwords required.
According to the press release, users can also enjoy sports, news and network TV from cable and satellite providers as well as purchase or rent iTunes movies and TV shows all within the new app. The company said, "The Apple TV app personalises what viewers love to watch across their existing apps and services while developing a secure and comprehensive understanding of users’ viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps."
The streaming apps include Amazon Prime and Hulu, as well as pay-TV services such as Canal+, Charter Spectrum, DIRECTV NOW and PlayStation Vue. Optimum and Suddenlink from Altice will be added later this year.
Apple Arcade will launch in fall 2019 in more than 150 countries from a new tab on the App Store across iOS, macOS and tvOS. Targeting players of all ages, Apple Arcade aims to introduce an innovative way to access a collection of brand new games.
For example, rather than pay up front for each game, a subscription to Apple Arcade will give players the opportunity to try any game in the service without risk. Every game includes access to the full experience, including features, content and updates. The games will also be playable offline, and many of them will offer support for game controllers. Therefore, no additional purchases will be required.
Apple’s senior vice president of worldwide marketing Phil Schiller said, "We are working with some of the most innovative game developers in the world to create over 100 new and exclusive games to play across iPhone, iPad, Mac and Apple TV. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases."
Beyond Apple curating games, Apple is also contributing to the development costs and working closely with creators to bring the games to life. The App Store currently has nearly 300,000 free and paid games. The company added, "Paid games are often critically acclaimed and beloved by the people who play them, but competing with free is hard, so even the best of these games have only reached a smaller audience. With the simplicity of a single subscription, Apple Arcade will bring games like these to the App Store’s more than 1 billion gaming customers."
New launches abroad
Apple News+: This was also launched to bring together over 300 popular magazines, leading newspapers and digital publishers within the Apple News app. Available in the US and Canada, Apple News+ presents a range of renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times. The subscription is an add-on to its existing free offering in the US, Canada, UK and Australia - Apple News.
Apple Card: Apple Card is available in the US this summer. Built into the Apple Wallet app on iPhone, it allows customers manage their card right on iPhone. Apple Card seeks to transform the entire credit card experience by simplifying the application process, eliminating fees, encouraging customers to pay less interest and providing a new level of privacy and security. It also provides a "clearer and more compelling rewards program than other credit cards" with Daily Cash, which gives back a percentage of every purchase as cash on customers’ Apple Cash card each day.