APD names new CEO as Vic Sithasanan exits

APD, the 360-degree digital services firm active across Asia Pacific, has appointed Chee Hung Goon as CEO of APD Malaysia. Goon is replacing Janet Teo at the helm of APD Malaysia. Also departing is APD Interact Asia CEO, Vic Sithasanan.

Sithasanan and Teo sold the business they founded, FutureLab to APD parent company, Asia Pacific Digital three years ago. They since stayed on to help grow the business to be more profitable. Goon will take on the role from 30 June onwards. Goon (pictured) has been general manager of APD Interact in Malaysia for the past nine months and leads Maxis account, which is one of the company’s largest clients.

Roger Sharp, chairman of APD said: “We are on a rapid growth trajectory in Asia, in particular in Malaysia at the moment. Goon has been instrumental in the Maxis success, and I know he will continue to build the momentum we have been enjoying in Malaysia."

Sharp added that Sithasanan and Teo were “ returning to their entrepreneurial roots, setting up a technology-enabled recruitment business.”

Earlier this month APD’s parent, Asia Pacific Digital, united its five subsidiaries under the APD brand in order to launch a full 360-degree digital offer across the region.  APD’s largest Malaysian business unit was formerly named Next Digital.