Survey: Majority of APAC travellers treat sustainability as important travel factor

Majority of travellers in APAC said sustainable travel will play a key role in their travel planning, with about two-third of them willing to pay more for sustainable travel options offered by airlines or accommodation, according to a recent Bloomberg study. 

Bloomberg’s “The Global Traveler’s Outlook” study, which has surveyed 1,456 affluent leisure and business travellers aged 25 to 65 years old across 13 markets including China, Singapore, Thailand, Australia, UK and US, aims to explore the current and future travel sentiments and behaviours.

The study revealed that 80% of travellers treat sustainability as an important factor when traveling, especially those in US and APAC. 85% of APAC travelers and 80% of Americans travellers said sustainable travel will play a key role in their travel planning respectively. Over half of travellers in APAC are willing to pay more for sustainable travel options offered by airlines or accommodation, while 60% of respondents from Europe, the Middle East and Africa (EMEA) are willling to do so.

Apart from nature, culture and wellness, “blesiure”, the combination of business and leisure, becomes one of the top travel trends among surveyed travellers. 45% of respondents look for opportunities to sightsee while travelling for business and often extend their business trip to see the city they are staying at. Furthermore, "bleisure" is an emerging trend in APAC, with over 30% of business travellers hope to incorporate leisure activities into their business trips.

When it comes to travel technology, 20% of surveyed business travellers are looking up for travel tech readiness when considering a destination. 20% of surveyed travellers have tried or are open to trying facial recognition, online virtual reality tours, smart hotel rooms, and digital concierge services.

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