AnyMind Group makes a move into conversational commerce

Ecommerce enablement company AnyMind Group is launching its conversational commerce platform, AnyChat, to help businesses digitise online customer experience and customer support.

At present, AnyChat provides e-commerce and direct-to-consumer (D2C) businesses with a platform to easily manage and execute real-time chat conversations across chat apps, facilitate purchases, and design chat flows for end-customers. This will enable AnyChat users to design and trigger automated end-user notifications and messages for purchase confirmation, product delivery, offers and discounts on products, and more, by tapping on customer and purchase information from e-commerce platforms. When combined, these features look to replicate, as closely as possible, the support that shoppers receive from an actual retail store assistant.

Additionally, the platform also supports the storage, analysis and utilisation of conversation data for chat flow and conversion optimization, and will be connected with other AnyMind Group platforms such as the company’s logistics management and marketing platforms. AnyChat is currently integrated with LINE, with plans to subsequently connect other chat and e-commerce platforms.

The company has started deploying AnyChat on select brands from its “D2C for Influencers” program in Japan and Thailand, and will subsequently roll out the platform across its various markets to both influencer D2C brands and enterprise D2C brands.

On the launch of AnyChat, Kosuke Sogo, CEO and co-founder, AnyMind Group said: “Over the past few years, we’ve constantly expanded the depth and breadth of our products across the spectrum of commerce, from cloud manufacturing and e-commerce enablement to marketing, logistics management, and publisher and creator monetization. AnyChat further expands our capabilities in driving our purpose to make it exciting for everyone to do business, enabling greater efficiency and effectiveness for online commerce.”

AnyMind Group started operations in Singapore in April 2016, and over the years has continuously expanded its product suite and presence across the region. The company is now operating out of 13 markets across Southeast Asia, East Asia, India and the Middle East with over 1,000 staff, and has a focus on two business areas termed “Brand Commerce” and “Partner Growth.”

Within brand commerce, the company provides businesses with platforms for influencer marketing and digital marketing, along with platforms for end-to-end commerce including cloud manufacturing, e-commerce enablement, logistics management, and now, conversational commerce.

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