Anymind Group restructures influencer industry in Japan with UUUM

AnyMind Group has formed a partnership with UUUM, one of the largest multi-channel networks in Japan and a leader in creator management and content marketing.

Aimed at rebuilding the creator and influencer industry in Japan through a mutual utilisation of the resources from UUUM and AnyMind Group’s technology and data for influencer marketing and direct-to-consumer (D2C) offerings, the partnership consists of two steps. First, this partnership looks to create the largest influencer network in Japan for marketers in Q2 2021. This network will enable marketers and agencies in Japan to tap into the largest-combined pool of content creators available, combining UUUM’s creators, expertise and reach with AnyMind Group’s proprietary software, along with creators from AnyMind Group-owned GROVE.

Additionally, UUUM will look to launch influencer D2C brands by tapping into AnyMind Group’s tools including AnyFactory (for cloud manufacturing) and AnyShop (for e-commerce), with further details to be announced later this year.

"We are creating the infrastructure for next-generation businesses, which will become a core foundation for rebuilding the creator and influencer industry in Japan and the world. We will continue to create synergies with UUUM and provide even more value for influencers and brands," said Kosuke Sogo, CEO and co-founder of AnyMind Group.

CEO of UUUM Kazuki Kamada also commented, “We are convinced that this partnership will enable us to realise a completely new influencer marketing across industries and to propose an evolved marketing plan by promoting data utilisation. Together with AnyMind Group, we will open up a creator-influencer-driven future.”

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