Anta encourages Chinese athletes to raise their bars

The Rio 2016 Olympic Games is less than a month away, athletes are all flexing their muscles. As the official partner of the China Olympic Committee, Anta has launched a new ad campaign to boost the morale of China’s Olympic Teams.

Named “Go Surprise Yourself”, the new campaign focuses on the new generation of China sport stars, encouraging them to break the old records and create their own golden age.

Major Zhu, head of marketing of Anta said: “New faces do not necessarily mean a lack of experience, sense of responsibility or faith. We appreciate their drive, the confidence and even their recklessness. Anta will stand with the new generation and witness them surprise all and create new legends. Keep moving!”

Behind the campaign is MullenLowe China. Iris Liu, creative director of MullenLowe China, said: “Our idea is created on a macro scale. The sun differs every day, and idols change in different eras. The sports new generation proudly makes an announcement that they will salute their idols by breaking old records and excelling them.”

The “Go Surprise Yourself” campaign will be conducted during the Olympics, through print ads, TV commercials, video websites and shop exposition.