Anko taps festive season with Anne Curtis-Smith-fronted Christmas campaign

Australian home and lifestyle brand Anko is putting the spotlight on its first-ever Philippine brand ambassador, Filipino-Australian celebrity Anne Curtis-Smith, to headline its Christmas 2025 campaign. The move signals a new phase in Anko’s brand-building efforts, pairing celebrity influence with a seasonal push designed to win over Filipino households.

The “Make Christmas brighter” campaign, filmed in Australia and featuring Curtis-Smith, captures the joy and vibrancy of the holidays while underscoring Anko’s mission to make stylish, affordable products more accessible to Filipino families.

“Christmas in the Philippines is a time when homes come alive, families gather, and every moments feel brighter. It’s only our second Christmas in the country, and this year’s campaign was filmed in Australia together with Anne, capturing the joy and spirit of the season in a way that feels both global and deeply personal. From thoughtful gifts to festive home touches, we want to show that stylish, quality, and affordable products can be within reach of every Filipino family, making the holiday celebration more meaningful,” said Rachel Turner, Anko Philippines’ country manager.

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The campaign is anchored by Anko’s 2025 Christmas collection, a curated range that spans candy cane–themed trees, whimsical gingerbread mugs, bauble drink jars, and versatile home décor designed to inspire gifting and decorating. Other highlights include the “12 days of Christmas” side plates, the Merry & Bright globe candle, and family-friendly touches such as mini aprons for children.

Sarah Smith, Anko’s design team leader, explained the creative direction: “This year’s holiday collection celebrates colour and playfulness while keeping designs timeless and versatile. From classic reds and greens to vibrant pinks and magentas, every piece is designed to inspire Filipinos to create homes that are festive, joyful, and uniquely their own.”

To bring the season to life, Anko will also host a Christmas event at its Trinoma store on 10 October, led by brand ambassador Curtis-Smith herself. The celebration will include festive workshops and holiday activities, with further activations planned across its Glorietta, Trinoma, and Alabang Town Centre stores.

The brand is also expanding its retail footprint, opening new stores at Ayala Malls Manila Bay in October and Ayala Malls Feliz in November. These additions reflect Anko’s commitment to strengthening its Philippine presence at a time when holiday shopping reaches its peak.

Founded in 2017, Anko is part of the Kmart Group and owned by Wesfarmers. Since entering the Philippine market, the brand has sought to balance affordability and design-led living to resonate with Filipino consumers. Anko’s range covers on-trend product designs across categories including homewares, bedding, toys, beauty, and travel.

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