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Angry Bird fever hits the digital walkway

Sony Pictures, together with JCDecaux, launched an out-of-home (OOH) initiative at CityLink Mall, bringing to life the tropical setting of the Angry Birds animated movie which recently hit the cinemas.

The fully decorated wall features the main characters of the movie Red, Chuck and Bomb along with trailers playing on digital screens along the 45m long wall.

The creative and media agencies which undertook the campaign were VML and UM respectively.

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