Andrew Au to head Imagination Singapore as MD

Andrew Au, former managing director at Fluid Hong Kong, has taken on a new role as Singapore MD for Independent creative agency Imagination.

Based in Singapore since mid last year, Au will officially start his role on 3 March, but has already become involved with his new duties.

“Imagination already has a sterling reputation around the world with clients and our industry peers," he said.

As MD, he will report to Imagination’s regional CEO Mark Barrett and work across the agency's clients from Shell, HP, Pierre Fabre and Unilever.

“I’m confident Andrew is the ideal candidate to provide an insight-driven creative approach to the company as well as to position the agency as the go-to choice in the region,” Barrett added.

Prior to Imagination, Au led Fluid in Hong Kong for over two years and also held senior marketing roles for AOL, Time Inc and The Economist Group.