Andaz Singapore appoints director of sales and marketing

Andaz Singapore, a luxury hotel in Singapore by Hyatt, has named Federica Brugnara as its director of sales and marketing. She will report to Olivier Lenoir, general manager of Andaz Singapore.

In her newly created role, Brugnara is in charge of the overall management and leadership of the sales and marketing department, and will leverage on her expertise in the luxury hospitality industry to launch the Andaz brand in Singapore this October. Agencies that the luxury hotel is working with are The Good Folks, Wunderman Singapore and Performics.

Brugnara was previously the director of sales and marketing at Park Hyatt Saigon for four years. Prior to that, she was the director of sales at Park Hyatt Beijing and associate director of sales at Park Hyatt Dubai. Brugnara is an avid runner in her free time and has participated in a number of international ultramarathons.

“As this is the first Andaz to be launched in Southeast Asia, I am excited to be leading our Sales and Marketing team in establishing the brand’s name in the region. Being a lifestyle-focused brand, Andaz is entering the mature Singapore market to offer a boutique-inspired hotel experience coupled with the assurance of Hyatt’s renowned hospitality standards," Brugnara said.

Located downtown, Andaz Singapore has 342 guestrooms and a rooftop bar in the downtown area with 360-degree views, as well as a street-dining-in-the-sky food and beverage concept at Alley on 25.